M&C Saatchi is responsible for this campaign for the Australian Red Cross aimed at promoting blood donation. The gruesome image of a blood filled donation pot certainly provokes a reaction.
If you haven't donated before I can not stress how important it is, our health service relies on support of our nations generosity. Medical restrictions are now easier (e.g for piercings and tattoos) and testing is very thorough, if you stand the needle - go for it! Its easy, save a life, give blood.